The 8 Best FREE Shopify Themes to Increase Conversions

July 26th, 2020

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If you’re a new business or still in the early stages of growth, sticking to a budget is key.

I love Shopify because it’s an all-in-one design that includes so many great themes that can be customized to maximize conversions for any e-commerce business.

Shopify has numerous free apps and themes that will keep your budget on track while helping you build the shop of your dreams.

You may know by now, especially if you’ve read my other posts, that your web design can ultimately dictate your conversion rate.

A poorly designed website will not bring in sales, no matter how much traffic you direct there. 

For this reason, it’s important to choose a theme that looks appealing and on-brand, while also providing the functionality and customer experience that will turn your traffic into loyal customers and ultimately, revenue.

Why Themes Matter

Themes are customizable templates that help build a functional website that streamlines the customer experience, showcases your products, and can ultimately build trust between retailer and consumer.  

Over the years, I’ve tested numerous Shopify themes – both free and paid options.

I created a list of the 10 Best Shopify These to Increase Conversions here that includes paid options for those with a bit more money to play with.

If you’re keeping expenses low, this is definitely the article for you.

I have chosen the 8 best free options that will optimize your shopify store to increase conversions.

These are, in my humble opinion, the best Shopify themes to increase conversions and they are absolutely free.

Let’s go!

1. Brooklyn

The Brooklyn Shopify theme is modern, sleek and aesthetically pleasing.

The mobile-friendly design is responsive and has built-in style and colour palettes which are great for branding.

It offers home-page video integration which is a great way to catch your customer’s attention and tell your story.  

This theme works for almost all industries due to the homepage customizations that are available.

Key features include:

  • Mobile-friendly design
  • Customizable home page
  • Dynamic product-grid
  • Built-in SEO

2. Debutify

Debutify is fast-loading and responsive, which can help increase your conversions.

Slow loading websites produce slow sales streams, so it’s an important factor to consider when choosing your theme.

Debutify allows you to include product reviews and testimonials, which helps improve customer trust (Amazon is a great example of this feature).

Key features include:

  • Check-out in multiple currencies (automatic country converter)
  • Product sliders
  • Customizable home-page slideshow
  • Customizable / sticky header feature
  • Customizable footer with payment icons

3. Narrative

For small businesses, your story can set you apart from the rest.

Customers love being part of a story, and they want to hear yours.

Narrative is a great theme for any small business that has a story to share – how you came to be and what makes you unique.

It is a great Shopify theme if you have a single product to showcase through beautiful imagery, and an integrated features/benefits page. 

Key features include:

  • Built to showcase small catalogues
  • Optimized for visual story telling / homepage video
  • Mobile-friendly design
  • Customizable home-page content

4. Supply

I love this Shopify theme because it showcases large product catalogues in a minimalist, simple design that isn’t fatiguing.

If you have a large product offering but are concerned about decision fatigue – this is a great option and will help you achieve excellent conversion results.

The simple layout with sticky navigation bar makes it easy for customers to find what they are looking for.

Key features include:

  • Advanced product filtering
  • Built-in SEO
  • Sidebar collection filtering
  • Clean, minimalist design
  • Ability to upload more than 50 products and 5 collections

5. Venture

Venture is another great Shopify theme, with the ability to support a large product catalogue.

If you are currently offering a midsized product line but anticipate growth in time, consider choosing a Shopify theme you can grow into.

The product page design is clean with minimal distractions – this is a great feature for conversions because your customers will be drawn in by beautiful photography and have a clear picture of what they are getting.

Key features include:

  • Supports large catalogues of over 50 products
  • Mobile-friendly design
  • Promotional banner integration
  • Multi-column menu
  • Drop-down navigation support

6. Simple

A product first design that is clean and minimalist in appearance.

Though it looks pretty much as simple as the name suggests, the functionality is very well thought out and can increase conversions.

This free Shopify theme includes a related product section, which on its own has shown to boost conversion rates.

But what stands out, is the fact you can quickly add the related products to cart. The site then prompts to ask if they’d like to continue shopping.

This boosts your conversion while simplifying the experience for your customer. Key features include:

  • Image animations
  • Product image zoom
  • Product recommendations

Accordion style sidebar menu

7. Boundless

Boundless is a free Shopify theme that is great for showcasing your amazing photography skills.

With sticky navigation, built-in SEO, mobile-friendly design and homepage video, it is an effective theme to improve conversions.  

Key features include:

  • Optimized for large images
  • Full-width collection images
  • Slideshow with fading effect
  • Single product gallery
  • Minimalist design suitable for most industries
  • Customizable content sections

8. Minimal

I love this Shopify theme for fashion sites and jewellery retailers. It also comes with a unique design that can be tailored for the music industry.

The slideshow feature can showcase your top-selling items to increase conversions.

The minimal theme also includes a product-zoom feature which is key for any retailer selling detailed items.

Customers want to know exactly what to expect before they click the ‘add to cart’ button.   

Key features include:

  • Homepage video
  • Product filtering
  • Product-image zoom
  • Product recommendations
  • Mobile-friendly design

How to Make Your FREE Shopify Theme Work for You

Because a theme is just a template, it may require a bit of tweaking to make it work for you.

I believe themes take any store 80% of the way there, but 20% customization is usually the norm to ensure you are targeting your audience, meeting their needs, and showcasing your unique brand. 

You can make your free theme stand out through customization and using a page builder.

GemPages is a drag and drop page builder you can easily integrate with one of the free Shopify themes.

It is officially my go to when it comes to my Shopify stores and I’m not looking back.

The amount of customization you are able to do using this page builder is really incredible.

GemPages gives you control over many of the key features that will ultimately affect your conversion rate. 

It’s great for experienced web builders but also easy enough for beginners to navigate.

There are so many features with GemPages that it allows you to fully optimize your store for a high conversion rate.

Key features include:

  • Drag and drop page building
  • Fully customizable page design
  • Responsive web design
  • Conversion-focused design
  • Modern live text editor
  • Contact form and integration

Just take a look at some of the beautifully designed product landing pages.

GemPages is a monthly subscription and it’s affordable. There are 3 plans, that include different features depending on your needs:

Basic: $15/month    Professional: $29/month   Advanced: $59/month

The Best FREE Themes to Convert Sales on Shopify

Increasing conversions is possible with thoughtful web design.

I know it can be difficult to choose one and it can be tempting to choose the template that looks the ‘prettiest’.

But there is so much more to a good website than that.

The best-looking websites don’t necessarily convert well.

They have to also function well.

These free Shopify themes will help you create a website that can do both.

When you integrate a page builder like GemPages, it gives you control over the design so you can be sure to create an outstanding customer experience from end to end, which will ultimately increase your conversions.  

Let me know if you have any questions about GemPages or Shopify themes in the comments below!



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