Are you using Pinterest to grow your Shopify store? If not, you’re missing a HUGE opportunity. Pinterest is a fantastic solution that can help you save money and increase your profits.
Pinterest was launched in 2010, and it was the platform for women to pin the latest fashion, decor, and event planning. With time, Pinterest emerges as a leader for eCommerce.
It’s the second-largest source of social media traffic to Shopify stores.
A recent study showed that more than 90% of Pinterest users planned their purchases on Pinterest. And more than 85% decided what to buy using Pinterest.
Pinterest is perfect for selling retail products on Shopify. The six most popular categories are:
- Ingredients and Food
- Arts and Crafts
- Beauty and Hair
- Fitness and Health
- Home Decor
- Clothing and Accessories
Please note that 80% of users are women. If you can learn how to use Pinterest for eCommerce, you can increase traffic to your store and sales.
If you’re ready to upgrade your Shopify store and compete with other retailers, it’s time to master Pinterest’s use.
How Pinterest Works With Shopify Ecommerce
As mentioned, Pinterest is a terrific opportunity because the average sales order is $50, which is higher than any other social media platform, and it has more than 250 million active users monthly.
One of the main benefits of Pinterest for Shopify is that it simplifies the shopping experience.
For instance, when a user is looking for ideas for a new pair of shoes, they search and scroll through the results until they pin what they’re looking for.
This customer journey is essential since more than 80% of users bought a product because of Pinterest.
Because before buying, users want to compare products without going to different websites. Instead of searching online stores, they use Pinterest to find what they want and then visit the store. Pinterest allows users to discover more online stores than any other way.
If you want to promote your Shopify store using Pinterest, it’s a wise idea to create a business account. A business account gives you access to analytics and ads.
Having this information allows you to track data and see which Pins get the most views or engagement, and you can create ads to get your products in front of more people.
Once you create your business account, write a bio for your profile, don’t forget to include a link to your store, a logo, and set up a few boards.
Now that you know why to use Pinterest and how to get started, here are 8 ways you can use Pinterest for eCommerce to drive traffic and increase sales:
1. Add Pin Buttons
The only way people can learn more about your products is by spending time on your website. Make sure to invite customers to follow you on Pinterest so they can share your goods. Always add Pin buttons to your product images.
When customers click on the button, they’re taken to Pinterest to save the products they have found.
Adding Pin buttons to your product images is perfect to increase your exposure to a broader audience.
Add the Pinterest App onto your Shopify store which will allow customers to easily Pin and Reshare Pins.
TOP TIP: Make sure to keep your branding consistent with your site. Use the same logo for your profile to make your business easy to remember and recognize.
2. Organize Your Pinterest Boards
Organizing your Pinterest boards is critical for many reasons. If you manage them by niche subsections, you will get more followers. Why?
Because when you optimize your keywords, it’ll be easier for users to find your products.
Besides, niche boards are more relevant for your target audience as they can quickly see what your board is about.
TOP TIP: Make sure to use various Pinterest boards to market different types of products. This way, you can target different audiences. It’s a wise idea to create sections to make your board more organized.
3. Add Shop The Look Pins
One of the things I love most about Pinterest is that it’s constantly evolving to meet its users’ demands. One of the newest additions is the Shop the Look Pins.
Shop the Look Pins are white dots that appear on the images to pinpoint that the products can be purchased on Pinterest. These pins can usually be found on fashion and home decor Pins.
Shop The Look Pins are a fantastic tool since users don’t have to leave the site to buy products they see on Pinterest. Customers can stay on Pinterest and buy what they like without leaving the site.
Speeding up the buying process is almost guaranteed to increase your Shopify sales.
Aslong as you have a business account on Pinterest, you’ll be able to see how customers interact with the Pin Image and your website. Allowing you to see what’s working and what isn’t.
Pinterest don’t charge you for this added feature, which is a bonus!
How To Add Shop the Look Pins
- Create your Pins using the Pinterest tagging tool
- Tag each of your images with links to your product pages
- Process sales as you usually would
- Contact your customers once their product is ready to ship and deliver
TOP TIP: Think about Shop the Look Pins as Buy Buttons because that’s what they are. They’re powerful because you’re getting your product in front of millions of people and then you give them a chance to buy it!
4. Start a Blog on Your Shopify Store
Why should you be blogging on Shopify? Adding a blog to your Shopify is a smart move because it gives the customers that extra reason to trust in your brand.
It’s your opportunity to turn an otherwise ‘cold’ browsing customer into a ‘warm customer.
The best type of Blog on Shopify will give customers reasons to use their products and how to get the most out of the product they’re selling.
If you’ve always wanted to have blog alongside your Shopify store, this is the time to start.
Promoting your products on Pinterest becomes so much easier with a fully-fledged blog.
As an e-commerce store owner, you should know that standing out from the crowd is vitally important.
What better way to offer added value by providing information first?
Having a Shopify blog actually comes with the added benefit of ranking on Google. If you are smart with the keywords you use in your blog posts, over time Google will rank your keywords, thus driving even more organic traffic to your Shopify store.
The Shopify blog feature works like other blogging platform and can really boost sales. Consider adding a blog to your shopify store and using beautiful images to promote the posts on Pinterest.
To create your Shopify blog posts:
- Click on Online store in the bottom right of your Shopify store
- Then select “create blog post”
- You can then start writing your blog posts and selecting the categories
TOP TIP: Use a page builder within Shopify to add that extra elegance to your website. You can place images and text where you want them.
Blog posts on Shopify could include tutorials or how to’s. Create that amazing value to wow and win your customers.
Use gift guides where possible.
5. Create A Strategy To Share Your Visuals
Pinterest is a visual search engine where you can find new information by scrolling through millions of images.
It’s essential to have a strategy to share your visuals. The great idea is to vary the type of images you share.
Do your best to grab user attention by sharing images that are different. Remember that visual content is more stimulating since the brain processes images faster than text.
If you want to get more leads, you need to do things differently from your competition. You can share a different type of content, such as:
⦁ New product releases
⦁ Videos to show how a product works
TOP TIP: It’s vital to know who exactly it is you’re trying to reach on Pinterest to boost your sales. Pinterest has the power to drive new customers to your Shopify Store. Make sure to answer the following questions before creating your strategy:
- Who are these people?
- What are they interested in?
6. Use The Right Keywords
increase sales on shopify
Keywords are an essential part of marketing on Pinterest. You want to make sure your images appear when users are looking for a product like yours. An excellent way to do this is to use the right keywords in your pins.
Make sure to add hashtags to your Pinterest description as they’re a way to add keywords you’re trying to target.
TOP TIP: If you don’t know what keywords to use, you can go to Promoted Pins creator and use their keyword suggestion tool.
All you have to do is write the general keyword you’re trying to target, and the tool will give you suggestions with an estimation on how many searches they receive per month.
The excellent idea is to write the most relevant keywords earlier in the text; this will improve your pins’ rankings.
Don’t forget about Alt Image Tags because these alternate descriptions are used by default by Pinterest to describe your image. Take the time to make changes if necessary.
Another easy way to know what keywords to use is with the Pinterest auto-complete function. When you click the search button, the search engine suggests common combinations of words.
These combinations of words can become terrific long-tail keywords for the right pins.
7. SEO Descriptions
Similar to Google, Pinterest is a search engine, so you need to optimize your eCommerce strategy. Search Engine Optimization (SEO) can increase your traffic by up to 8%.
Keep in mind that Pinterest’s referral traffic has seen more growth than any other social platform, including Facebook.
The best way to generate referral traffic is by improving your descriptions and images. Make sure to write SEO optimized descriptions based on what your audience is searching for.
TOP TIP: Make sure your Pinterest content is optimized for Pinners’ searches, or you may be missing out. Don’t tag your description with different popular words.
Good descriptions help your Pin perform better, improving your SEO ranking.
8. Make Your Pins Standout
increase sales on shopify
How your Pin looks determines whether users notice it in their feed. It’s essential to boost the performance of your pins. Some of the best ways to make your Pin standout, include:
⦁ Colors are vital since they’re a key factor for people to repin or not. A study showed that very light and very dark photos are not popular. Do your best to share images with middle saturation and brightness. Keep in mind that red-toned photos do better than blue-toned images.
⦁ The type of content you also share matters. Please note that brand images without faces receive more repins.
⦁ If you want to share several images, we recommend staking them vertically. Pinterest suggested no more than four ideas per Pin.
⦁ Pinterest recommends you focus on taller pins. Keep aspect ratio 1:2.8.
increase sales on shopify
Using Pinterest to Drive Traffic to Shopify
increase sales on shopify
Pinterest is a great platform to drive traffic to your Shopify store and increase sales. As we’ve shown you in the eCommerce space, Pinterest has massive potential.
So, if you’re have a Shopify store, no matter what you’re selling, you need to start thinking about using Pinterest.
It’s simple, start by creating a business account, do some creative boards, follow the above tips, and see what happens!