About

I've sold digital products online for 5 years. Here's what over 109,000 sales taught me, and what I'm doing with it now.

109K+
Sales on Etsy
4.8 / 5
From 12,400+ reviews
£300K+
In total sales

The short version

  • I started selling digital products on Etsy in 2021.
  • Most of my customers found me through Pinterest and Etsy search.
  • My best-selling product has brought in around £67,000 on its own.
  • My best months have reached roughly £5,000 to £7,000.

Those are sales, not profit, and they're my results, not a promise of yours.

What I sold

Mostly digital planners: dated and undated, ADHD planners, goal-setting and 12-week planners. After that came journals, Google Sheets and Notion templates, and digital stickers. I also gave things away, like free planners and wallpapers, to grow my email list.

Three things I'd tell you first

Start narrow.

One niche, one problem, one product. Broad shops get lost.

How I'd start an Etsy shop
Your first sale is information.

It tells you what to improve. It isn't a verdict on whether you can do this.

If I started again
One thing at a time.

Running several income streams at once is how most people stall.

Multiple income streams

Why this site exists

Now I'm building the next version of my business and documenting it properly: the ideas, strategies, mistakes and experiments behind making more money online, so you can skip the slow parts.

It's separate from my planner shop, Live Love Planners, which is where my digital planners live. This site is about how to make money online and how to build something that gives you more freedom.

Who this is for

You'll get the most from this if you want a realistic way to earn online around the life you already have. It's not for you if you want a guaranteed overnight win. I don't have one, and I'd be wary of anyone who says they do.

  • I'll tell you what worked for me and what didn't.
  • If I link to a tool and might earn a commission, I'll say so.
  • Results vary, and nothing here is financial advice.

Where to start

If you want the full story with the mistakes included, read how I made £300K selling digital products from home. If you'd rather be pointed to the right place, use Start Here.

Start hereGet the free guide